BUSINESS STRATEGY

We help companies and organisations to grow and map out a future based on strategic design. We design business models which listen to the market, add value and secure sustainable profits.

WE DESIGN
BUSINESSES

 

Our goal is to develop innovative business models and define a strategic design-based action plan that will make our clients attain market leadership, better connect with their target audience and grow financially.

"Working with LÚCID is growth, market insight and consumer-focussed design".

ANALYSIS OF
TARGET AUDIENCE

 

Identifying, quantifying and defining potential target profiles, and pinpointing what their motivators, their deterrents and their purchasing processes are. All of this compared with an evaluation of the competition and its main market attributes. This is ensured by an in-depth analysis of online communities, secondary sources and qualitative interviews.

"We need to understand what our consumers expect from us".

MARKET
SURVEY

 

It is vital to identify market developments and the best practices of the competition, indicating where they differ and where our opportunities lie. Focus groups, search for value-added benchmarks and analysis of competitors' marketing mix (price/place/product/promotion).

"Critical analysis provides the opportunity for differentiation".

BRAND
ANALYSIS

 

Determining the main attributes of the brand and the concepts and values which make it unique.
Auditing the portfolio and quantifying its life cycle based on the marketing mix. Selecting products that bring in business and removing or replacing those which don't.
"An audit service that helps us to identify internal areas for improvement and unresolved opportunities".

PORTFOLIO AND SALES AUDIT / ANALYSIS OF BRAND POSITIONING ATTRIBUTES.

BUSINESS
INNOVATION

 

Finding a new differential value that ensures a sustainable competitive advantage. Creating a new value proposition for the company that includes innovative variables on both a product and business front: models, segmentation, positioning, expansion or redefinition of services. Co-creation workshops with the client to create or identify new and innovative design-based business models.

"Innovation should be the strategic cornerstone on which to define new business models".

STRATEGIC
MARKETING

 

Drawing up the optimal business model, creating strategies and action plans required to achieve previously set goals. Planning strategic design actions that will foster business success. Positioning, action planning, media tracking, SEO/SEM strategy planning or managing a crowdfunding campaign.

"Planned actions are the basis for attaining objectives".

WE
PARTNER YOU

 

If you think your business needs a strategic partner and you require any of our services, let us know about your project. We're keen to see how we can finance your project. We can become a valuable partner for you, giving our all for your project to thrive.

"There's no better provider than one who accepts the risk and fully commits to your project as a partner"

“Discover and anticipate what the market still does not know”

POL / BUSINESS DIRECTOR AT LÚCID

"Innovative business models call for an action plan based on strategic design in order to create a powerful brand supported by three cornerstones: identity design, product design and service design".