estudio de mercado

MARKET SURVEY

BUSINESS STRATEGY SERVICE

It is vital to identify market developments and the best practices of the competition, indicating where they differ and where our opportunities lie. Focus groups, search for value-added benchmarks and analysis of competitors' marketing mix (price/place/product/promotion).

"Critical analysis provides the opportunity for differentiation"

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análisis marketing

MARKETING MIX
ANALYSIS OF COMPETITORS

Marketing mix analysis techniques allow us to analyse competitors in depth and draw conclusions and extract overall information about the brand, which facilitates the subsequent decision-making process.

There is a close relationship between product, price, distribution system and communication. By analysing these four aspects in depth, it is easier for us to design and implement new differentiating business models or new marketing strategies consistent with your company's philosophy.

paneles de tendencia y referentes

FOCUS GROUPS
AND BENCHMARKING

In-depth, analytical and very specific research groups that can focus on the trends of an industry, segment or market, as well as on the target consumer or the product itself.

We search for trends and benchmarks as an initial adaptable exercise tailored to each project, with a view to listening to the market, understanding the consumer and identifying specific behaviour patterns.

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