TARGET MARKET SEGMENTS
It is important to undertake analytical studies of online communities and to study secondary sources that can provide us with relevant information. We also carry out in-depth interviews in order to select and quantify the different segments and positioning of the current and/or potential target market.
Through our own study process, we detect consumer motivators and deterrents and which purchasing habits or processes are commonplace. With this, we can pinpoint where the opportunity for improvement or differentiation lies.
We cannot turn our backs on the world and its constant changes. Through studies and focus groups, and the marketing mix techniques of our competitors, we can identify the main market trends, driving forces and best practices of the competition.
The aim is to collect valuable information that will help us to define premises on which to base the business innovation phase.