We use empirical and quantitative product validation tools. The selected conceptual proposals undergo online validation tests or specific clientsuggested tests to ensure that the option we eventually develop and produce will enjoy the greatest chances of success in its market.
"Our main goal is to secure investment"
It's not enough to perfectly design what the client requests or simply listen to our instinct and intuition, not when our product has a global market and will be consumed or used by millions of people.
All the selected product concepts and which truly create a buzz are subjected to empirical and quantitative validation tests, so that the end consumer, wherever he or she may be, is who directly and objectively validates and approves our design.
We launch products into the market that the consumer is eager to possess.
The quantitative validation tests are usually complemented by client-suggested validation tests. By means of a specific selection of certain profiles of interest, panel discussions are held to evaluate the product concepts that we have designed and thus draw conclusions or receive valuable inputs which allow us to evolve and enrich the concept before proceeding with the engineering and development phase.
These are evaluation exercises featuring the participation of certain members of the company, employees from different departments, preferential clients or consumers, or external figures with a very specific profile.
