Naming bestows an implicit personality; an expectation of personality that creates the first emotional bond with your clients and consumers. We help companies name new brands in order to look to the future with optimism.
Concept, meaning and empathy are the keys to provide a naming project with the attributes required to connect.
At LÚCID we understand branding or corporate identity as the way to communicate visually and tangibilise the mission, vision and values of a brand. Brand identity lets us connect more effectively with our target market and explain, albeit indirectly, the unique reasons that make our brand or product a valuable and advantageous proposition with regard to other competitors.
We design all types of printed media, catalogues and sales brochures, stationery, etc. We create identity manuals and style guides in any format, context or vehicle required.