LÚCID - Brand and portfolio positioning analysis
análisis de marca

BRAND ANALYSIS

BUSINESS STRATEGY SERVICE

Determining the main attributes of the brand and the concepts and values which make it unique. Auditing the portfolio and quantifying its life cycle based on the marketing mix. Selecting products that bring in business and removing or replacing those which don't.

"An audit service that helps us to identify internal areas for improvement and unresolved opportunities".

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análisis de atributos y posicionamiento

ANALYSIS OF BRAND POSITIONING ATTRIBUTES

Qualitative analysis, both in-house and external, to define the main attributes of the brand and which reflect the philosophy of your services and/or products. On a similar note, understanding what your clients value about the brand, how they perceive you and why.

Prior to any strategic marketing project or action plan, it is essential to check and ensure that the entire company fully understands and shares the same vision and a clear and strong positioning strategy to cope with market demands.

análisis de marca

PORTFOLIO ANALYSIS:
SALES, PORTFOLIO AND CHANNEL

We audit the current portfolio in order to identify the life cycle of each product category based on the variables of the marketing mix (Product/Price/Place/Promotion).

Sales per product and channel are analysed critically and objectively in order to establish a policy of portfolio rationalisation or expansion, as appropriate.

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