ANALYSIS OF BRAND POSITIONING ATTRIBUTES
Qualitative analysis, both in-house and external, to define the main attributes of the brand and which reflect the philosophy of your services and/or products. On a similar note, understanding what your clients value about the brand, how they perceive you and why.
Prior to any strategic marketing project or action plan, it is essential to check and ensure that the entire company fully understands and shares the same vision and a clear and strong positioning strategy to cope with market demands.
SALES, PORTFOLIO AND CHANNEL
We audit the current portfolio in order to identify the life cycle of each product category based on the variables of the marketing mix (Product/Price/Place/Promotion).
Sales per product and channel are analysed critically and objectively in order to establish a policy of portfolio rationalisation or expansion, as appropriate.