Hands-on in your
We started back in 2012
Learn more about us
Meet the team
See our work
We speak english, spanish, french, chinese, catalan, and german
Incubators and start-ups we are working with
We serve emerging businesses with innovative projects from multiple sectors, with special attention to new technology, textile and consumer goods companies
Our work with incubators and start-ups
We take care of creating the strategy, innovating, designing and implementing the products and services of the start-ups with which we work. We build your foundations to give you a solid future with potential for expansion
Start-up stages and key capabilities
Each start-up faces very different challenges in each of its life stages. At Lúcid we work differentiating 4 major stages, developed using the various services and key capabilities of our method
- UCR – User Centered Research
- Customer journey and value proposition
- Business model design & Investor Deck
- Proof of concept (POC) and Minimum Viable Product (MVP) design on Product, Digital UX/UI and Brand
- Prototyping & Digital manufacturing
- User test & validation
- Product refinement (Product, Digital, Brand)
- Go to market plan: marketing & production strategy)
- Product scale up & portfolio
- Design for costs & supply chain management
- User test & validation
- Marketing & communication management
- New market's research & strategy
- Portfolio strategy and New Product Development (NPD)
- Visual Brand language (VBL) & Brand guardianship
We have developed our own working method, which is deployed in 4 phases: Vision, Strategy, Design and Deploy. Each phase allows us to exploit the potential of our multidisciplinary team to face projects from all angles
Framing the opportunity
We identify the characteristics of the sector and market we are targeting to detect blue oceans and ideal spaces for the birth of the project. We help to segment consumers and through User Centered Research we are able to obtain those learnings and insights that will allow to create the base of project sustainability. It is essential to understand what the project's value proposition should be so that it has an effective and sustainable market-fit over time.
Setting the business foundations
We work with methodologies and creative tools originating from Design Thinking to establish the strategic foundations of the project and validate them with the different stakeholders. We design the project's growth horizons and the business model on which to deploy. In addition, we help in the creation of value content for investment search.
We adapt to the needs and strategies of start-ups at all times to offer them the most efficient solution. We carry out technological research, conceptual and style design, conceptual engineering, design of a functional MVP for validation or development, and detailed engineering for serial product manufacturing. All this, generated together with their respective prototyping phases, the proper definition of costs and their supply chain.
We design and develop digital solutions adapted and thought for an effective user-friendly usability, aware of business objectives and highly oriented to functional performance. We adapt digital products to different formats and offer them both independently and embedded in industrial product hardware. Following the User Centered Design (UCD) methodology, we define a journey per user segment, a navigation architecture and design the user experience (UX) and its visual and interaction system (UI).
We solve one of the main challenges of any start-up: to make itself known effectively and convincingly to consumers and investors. We work the brand strategically in the same phase of business design, building its brand foundations and the drivers that will mark its visual system and its communication language and tone. It is essential to ensure brand consistency in all the impact elements or touchpoints of the project. We create brands with a long-term vision, scalable and permeable both in industrial design, digital products and in any marketing and communication support.
Our offices in Asia and Europe allow us to manage the industrialization and manufacturing phases of the products. We handle finding the right suppliers and conducting a factory audit, as well as managing the preparation of the manufacturing and the validation of the product to go to market with the supply chain designed and controlled.
Going to market requires an omnichannel control of the media and a strong deployment capacity according to the purposes of community growth and notoriety that the start-up has set. Together we define the strategies and resources necessary to reach your audience and promote business growth in accordance with the initial forecast. Our experience in product-based crowdfunding campaigns is a substantial asset that allows us to reach the market quickly and generate engagement with users at the same time.