FROM AN IDEA
TO THE MARKET
We transform ideas into innovative, profitable products that exceed consumer expectations. We help companies to showcase leadership with new and enhanced products.
"It's not just about doing something new or different, but doing something that people will love"
Co-creation workshops and creative dynamics enable us to pinpoint new market opportunities and select the best sales ideas, while also creating new product-focussed business models. We approach conceptual design with forward-thinking guarantees and with the certainty of working only on ideas that represent the greatest benefits for our clients.
"Dismissing ideas is cheaper than dismissing products"
Using an aesthetic and/or functional purpose to make the identified product idea visible and attractive to the eyes of the consumer. The goal is to fully analyse the market or the competition and understand the world and consumer trends by conceptualising and outlining techniques to turn a concept into a product that people will love.
"The creativity and talent to propose the unexpected"
We use empirical and quantitative product validation tools. The selected conceptual proposals undergo online validation tests or specific clientsuggested tests to ensure that the option we eventually develop and produce will enjoy the greatest chances of success in its market.
"Our main goal is to secure investment"
We take full control of the development phase, from mechanical and electronic engineering to supplier management and the functional prototype of the product. We include production optimisation in all our projects in order to enhance functional viability, greater profitability and production-related efficiency.
"Experience in development is key to competitive advantage".
A key tool for validating design phases and avoiding cost overruns during the production phase. We prototype our products in any available technology, but always putting the highest quality and finishes ahead of everything. Prototyping in advance is crucial for facilitating strategic decision-making processes while seeking out the lowest possible economic impact.
"We prototype all projects at scale 1:1 and with the end production materials"
We continuously work in close contact with the manufacturing industry and suppliers. We take care of industrial management matters, if necessary, and we also have the capacity to manage certain production processes.
We help our customers by managing the manufacture of the products we design"
"The ability to create and suggest the unexpected"
JORDI / PRODUCT ENGINEER AT LÚCID
"We work with LÚCID for their professional attitude, their amazing support and their ability to make us launch innovative products"
REINHARD SCHMIDT / CEO HUMYDRY
"Technical creativity: reaching the market with profitability"
MARC / DESIGN DIRECTOR AT LÚCID