LÚCID - Creative innovation and product design agency
innovación de producto

PRODUCT INNOVATION

PRODUCT DESIGN SERVICE

Co-creation workshops and creative dynamics enable us to pinpoint new market opportunities and select the best sales ideas, while also creating new product-focussed business models. We approach conceptual design with forward-thinking guarantees and with the certainty of working only on ideas that represent the greatest benefits for our clients.

"Dismissing ideas is cheaper than dismissing products"

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observar, empatizar y comprender

OBSERVING, EMPATHISING
AND UNDERSTANDING

Planned group activities to obtain insights where the opportunity for differentiation lies.

Focus groups with the participation of designers, engineers, specialists and potential consumers dedicated to analysing the context or background of use, empathising with the user and their needs and understanding which motivators or attributes the product needs to incorporate in order to innovate and thrive in the market.

idear, enriquecer y diferenciarse

IDEATING, ENRICHING
AND DIFFERENTIATING

Co-creation workshops dedicated to ideating and creating value-added concepts.

Dynamics adapted to each project and subject matter in order to enrich and develop the very best ideas until they acquire an added value that gives us the maximum guarantees for the idea to become an important product in its sector.

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