análisis de target

INNOVATION IN PRODUCTS

INNOVATION SERVICES

One of the most valuable resources that a company can count on is contact with its consumers and in-depth knowledge of their situation, their latent needs and their desires. We can help you secure that knowledge and keep in touch with your end users.

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Opportunity identification

OPPORTUNITY IDENTIFICATION

Studying and analysing cross-information sources (trends, consumption habits, market figures or on-line behaviour) helps us create a map of opportunities that the company can channel and implement in its innovation roadmap.

Needs analysis

NEEDS ANALYSIS

One of the most powerful design thinking tools is field research with real users and consumers. We identify clear or latent needs through ethnographic observation techniques that will become insights and levers for innovation.

 

TREND REPORTS

We identify and analyse design, consumption and technological trends that directly or indirectly affect the company and customer expectations from the short to the long term.

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