Using various techniques, we hold experiential workshops where the people engaged in the product or service decision-making process benefit from first-hand experience of the feelings and emotions of their customers and users.
This experience helps us pinpoint and fully understand the issue while revealing insights and triggering imagination in the quest for new solutions.
We hold field observation sessions with our customers in order to empathise with and learn about the product in its natural habitat.
The design of services calls for specific tools and representation strategies that help us understand the environment, the players and each of the actions that take place in our service. The blueprint service lets us evaluate where the customer receives value and where dissatisfaction is generated, meaning we can apply improvements or innovations.
It’s essential to fully understand our service and realise the real value that we provide to our customers. Analysing our value proposition will help us pinpoint the relevant actions to solve our customers' problems and needs. Knowing what is bothering users or creating direct benefits for them is key to providing customer-friendly and relevant services.