análisis de target

INNOVATION IN PRODUCTS

INNOVATION SERVICES

One of the most valuable resources that a company can count on is contact with its consumers and in-depth knowledge of their situation, their latent needs and their desires. We can help you secure that knowledge and keep in touch with your end users.

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empathy workshops

EMPATHY WORKSHOPS

Using various techniques, we hold experiential workshops where the people engaged in the product or service decision-making process benefit from first-hand experience of the feelings and emotions of their customers and users.
This experience helps us pinpoint and fully understand the issue while revealing insights and triggering imagination in the quest for new solutions.

 

FIELD OBSERVATION

We hold field observation sessions with our customers in order to empathise with and learn about the product in its natural habitat.

blueprint service

BLUEPRINT SERVICE

The design of services calls for specific tools and representation strategies that help us understand the environment, the players and each of the actions that take place in our service. The blueprint service lets us evaluate where the customer receives value and where dissatisfaction is generated, meaning we can apply improvements or innovations.

 

VALUE PROPOSITION

It’s essential to fully understand our service and realise the real value that we provide to our customers. Analysing our value proposition will help us pinpoint the relevant actions to solve our customers' problems and needs. Knowing what is bothering users or creating direct benefits for them is key to providing customer-friendly and relevant services.

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