Branding or brand creation and management is one of the main building blocks of any business. It is essential to understand the consumer, the positioning of the competition and refine our strategy to find the territory of opportunity where the brand will inhabit and grow.
Brand extension will only be possible if we manage to connect its purpose with the consumer's needs, creating a Brand Foundation that allows it to grow in a coherent, sustainable and lasting way.

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Capabilities

  • Market research
  • Brand architecture
  • Brand positioning
  • Brand Equity & Strategy
  • Brand fundamentals
  • Verbal identity
  • Naming
  • Copywriting
  • Visual identity
  • Logo and branding system
  • Art direction
  • Design of exhibition spaces and stands
  • Editorial design
  • Market research
  • Brand architecture
  • Brand positioning
  • Brand Equity & Strategy
  • Brand fundamentals
  • See all

  • Verbal identity
  • Naming
  • Copywriting
  • Visual identity
  • Logo and branding system
  • Art direction
  • Design of exhibition spaces and stands
  • Editorial design

Toolbox

  • User Journey Map
  • Buyer Persona
  • Positioning map
  • Opportunity Map
  • Co-Creation
  • Ideation workshops
  • Focus groups
  • Panel online
  • A/B Testing
  • Decision funnel
  • Brand prism
  • Personality archetypes
  • User Journey Map
  • Buyer Persona
  • Positioning map
  • Opportunity Map
  • Co-Creation
  • See all

  • Ideation workshops
  • Focus groups
  • Panel online
  • A/B Testing
  • Decision funnel
  • Brand prism
  • Personality archetypes

Sectors

  • Household items
  • Consumer electronics
  • HoReCa
  • Banking
  • Health
  • Insurance
  • Consumer Goods
  • Security
  • Mobility
  • Education
  • Sport
  • Household items
  • Consumer electronics
  • HoReCa
  • Banking
  • Health
  • See all

  • Insurance
  • Consumer Goods
  • Security
  • Mobility
  • Education
  • Sport

Find us around the globe

Discover which of our headquarters is closer to you

I would like to talk with

Sonia (Spain)
Sonia (Spain)
Iain (EMEA)
Jessica (ACAP)
En breve nos pondremos en contacto