Home Goods
Trends and consumption habits in home products

Download our analysis on the new consumption scenario of Home Goods!

The intensive use that we have given to our homes during the forced confinement and the incorporation of new activities (teleworking, “tele-school”, the online shopping experience or doing sport at home) has brought to light the relevance of the products that we choose for our houses, and has discovered the importance of having a healthy home, both physically and psychologically speaking.

In this document we will review the 5 main forces that act on the current consumer and how these are transforming the decision-making processes of Home Goods. We believe this information can help both producers and retailers rethink their value proposition and identify new opportunities to reconnect with consumers through new models of shopping experience.

Discover the new consumption habits and opportunities for manufacturers and retailers of home products here:

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