Design dystopia is a workshop designed by LÚCID that provides a new and creative methodology based on fictional and extreme situations in order to identify innovation opportunities.
Using hypothetical scenarios and generating new contexts and situations could be the starting point to get new ideas and solutions. This is what we did in our DESIGN DYSTOPIA workshop, a creative seminar designed by LÚCID for the current edition of Barcelona Design Week.
Three groups of creative minds reflected on three actual and familiar products (the bank, the TV, and the newspaper) and tried to imagine extreme, unreal and fictional situations. They built many extreme circumstances for each one of these everyday products and, solving activity after activity; they designed an outstanding and creative solution.
The three teams were able to create dystopic situations, and they got three unique and completely innovative products that, in the beginning, were unimaginable to all of them.
A TV that motivates creativity, a newspaper that fights all the fake news and, a bank that helps live longer, were the three original services designed for the participants.
Once more, we realized that an accurate method always meets the best ideas.