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INNOVATION STRATEGY PRODUCT BRAND ABOUT MEDIA CONTACT WHEN DYSTOPIA IS USEFUL TO REDESIGN NEW PRODUCTS AND SERVICES

 

2018-06-20

LÚCID DESIGN AGENCY

Design dystopia is a workshop designed by LÚCID that provides a new and creative methodology based on fictional and extreme situations in order to identify innovation opportunities.

Using hypothetical scenarios and generating new contexts and situations could be the starting point to get new ideas and solutions. This is what we did in our DESIGN DYSTOPIA workshop, a creative seminar designed by LÚCID for the current edition of Barcelona Design Week.

 workshop designed by LÚCID

Three groups of creative minds reflected on three actual and familiar products (the bank, the TV, and the newspaper) and tried to imagine extreme, unreal and fictional situations. They built many extreme circumstances for each one of these everyday products and, solving activity after activity; they designed an outstanding and creative solution.

 workshop designed by LÚCID

The three teams were able to create dystopic situations, and they got three unique and completely innovative products that, in the beginning, were unimaginable to all of them.

A TV that motivates creativity, a newspaper that fights all the fake news and, a bank that helps live longer, were the three original services designed for the participants.

 workshop designed by LÚCID

Once more, we realized that an accurate method always meets the best ideas.

workshop designed by LÚCID

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