品牌化或品牌创建和管理是任ㄧ行业的主要基石之一。了解消费者、竞争对手的定位和完善我们的策略是至关重要的,找到机会的领域,让品牌栖息和成长。只有当我们将品牌的宗旨与消费者的需求联系起来,创造一个品牌基础,让品牌以连贯、可持续和持久的方式成长,品牌扩展才有可能实现。

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Capabilities

  • Market research
  • Brand architecture
  • Brand positioning
  • Brand Equity & Strategy
  • Brand fundamentals
  • Verbal identity
  • Naming
  • Copywriting
  • Visual identity
  • Logo and branding system
  • Art direction
  • Design of exhibition spaces and stands
  • Editorial design
  • Market research
  • Brand architecture
  • Brand positioning
  • Brand Equity & Strategy
  • Brand fundamentals
  • 全部

  • Verbal identity
  • Naming
  • Copywriting
  • Visual identity
  • Logo and branding system
  • Art direction
  • Design of exhibition spaces and stands
  • Editorial design

Toolbox

  • User Journey Map
  • Buyer Persona
  • Positioning map
  • Opportunity Map
  • Co-Creation
  • Ideation workshops
  • Focus groups
  • Panel online
  • A/B Testing
  • Decision funnel
  • Brand prism
  • Personality archetypes
  • User Journey Map
  • Buyer Persona
  • Positioning map
  • Opportunity Map
  • Co-Creation
  • 全部

  • Ideation workshops
  • Focus groups
  • Panel online
  • A/B Testing
  • Decision funnel
  • Brand prism
  • Personality archetypes

Sectors

  • Household items
  • Consumer electronics
  • HoReCa
  • Banking
  • Health
  • Insurance
  • Consumer Goods
  • Security
  • Mobility
  • Education
  • Sport
  • Household items
  • Consumer electronics
  • HoReCa
  • Banking
  • Health
  • 全部

  • Insurance
  • Consumer Goods
  • Security
  • Mobility
  • Education
  • Sport

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Sonia (Spain)
Sonia (Spain)
Iain (EMEA)
Jessica (ACAP)
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