Digital Product Design Agency | B2B Apps & Platforms

Q: What is the difference between digital product design and UX/UI design?

Digital product design encompasses the entire process from strategy through to development handoff, including UX/UI design as one component along with product strategy, user research, prototyping, validation, and design systems.

What is digital product design and why does your company need it?

Designing a digital product is not the same as designing an app. It is a strategic process that starts by understanding what problem the product solves, for whom it solves it, and how it can stand out in a crowded market. Digital product design covers the full experience: from information architecture to the visual interface, from user logic to real-user validation.

At Lucid_ we are a digital product design agency, we integrate strategic design, UX/UI design and industrial design within the same team. This allows us to tackle complex products, connected hardware, industrial platforms, phygital ecosystems — that require a holistic vision that purely digital agencies simply cannot offer.

Our digital product design process

We have designed over 200 digital products in sectors ranging from connected healthcare to industrial logistics. Our process is designed to reduce launch risk and maximise the probability of product success

Strategy and discovery

We start by understanding the real problem, not the perceived one. We conduct market research, user analysis and competitive benchmarking to define the product's value proposition, its core features and its market positioning. The output is a functional and strategic definition that serves as the north star for the entire process.

UX/UI design and iteration

With a clear strategy, we design the experience: information architecture, user flows, wireframes and mid-to-high-fidelity prototypes. Each phase is iterated with the client team to ensure the design solves the real problem, not the one we imagined.

Prototyping and user validation

Before investing in development, we validate the product with real users. Usability tests on interactive prototypes identify friction points, reveal unexpected behaviours and confirm that the product does what it promises. This dramatically reduces the cost of change once in production.

Development handoff and launch

We deliver a thorough documentation package to the development team: interaction specifications, Figma design components, design system and implementation guide. We support the launch and define the continuous iteration plan for post-launch evolution.

Digital product design is a strategic tool that transforms needs into value, accelerating the connection between brands and people.

Digital product design services

We offer the full cycle for companies that want to launch, scale or transform a digital product:

Digital product strategy: vision definition, roadmap and value proposition

Market and user research: interviews, behaviour analysis and benchmarking

Functional definition: user stories, flows and feature mapping

UX/UI design: wireframes, interactive prototypes and visual interface design

Scalable design systems: reusable, documented components for development teams

Prototyping and user testing: usability tests, A/B testing and metrics analysis

Phygital experience design: products integrating physical and digital touchpoints

Launch support and post-launch iteration

Industries where we design digital products

The complexity of the sectors we work in has driven us to develop a rigorous and adaptable methodology. We don't apply the same approach to a healthcare app as to an industrial platform, and the results show it:

Digital health: medical apps, connected wearables, telemedicine and hospital management platforms
B2B technology and SaaS: logistics software, industry 4.0, fleet management and industrial operations
Mobility and transport: vehicle apps, urban micro-mobility platforms
Retail and e-commerce: omnichannel purchase experiences and inventory management platforms
Industry and IoT: control interfaces for connected hardware and industrial monitoring systems
Education and digital training: learning platforms and academic management tools

Why Lucid_ as your digital product design agency in Barcelona

When you choose Lucid_ as your digital product design agency, you are not just choosing a design team, you are choosing a strategic partner that understands the business, the market and the technology.

Proven track record: we have designed and launched digital products for Isdin, Telefónica, Taurus, Sensocar, Yup, BeeSafe, Halo Flight and over 200 clients across Spain and Europe.
Uniquely cross-disciplinary: we combine industrial and digital design within the same team, essential for products that blend hardware and software.
Barcelona + Madrid: on-site and remote capability with clients across Spain and Europe.
Part of the Jungle ecosystem: access to brand strategy, digital communication and technology for a complete launch.
Agile and transparent methodology: 2-week sprints, frequent demos and documented decisions at every stage.

WOMEN IN THE TEAM

YEARLY HOURS OF SPORT

YEARLY HOURS IN KNOWLEDGE

PURPOSE: MAKING A BETTER FUTURE

FAQ: Frequently asked questions about digital product design

What is the difference between digital product design and UX/UI design?

UX/UI design is a phase within digital product design. Digital product design is the overarching process that includes strategy, market research, functional definition, UX/UI, prototyping, validation and launch. UX/UI design focuses specifically on the user experience and interface within that broader process.

Do you only handle the design phase, or also development?

We specialise in the design phase, from strategy through to development handoff. We do not build the product, but we collaborate closely with the client's internal or external development teams to ensure the design is implemented faithfully. We deliver detailed specifications, Figma design systems and interactive prototypes that minimise friction at handoff.

Can you design an MVP quickly?

Yes. We have experience designing agile MVPs in 4–8 week sprints that include user research, UX/UI design, interactive prototyping and validation. We prioritise the core features that test the business hypothesis and keep the initial scope lean, so you can launch fast and learn fast.

Do you design products for connected hardware (IoT)?

Yes, it is one of our most distinctive specialities. We have designed interfaces and digital ecosystems for products with a physical component: weighing systems for transport (Sensocar), urban micro-mobility equipment (Yup), connected smartwatches for the elderly (Telefónica) and connected consumer appliances (Taurus Mycook). Our ability to integrate industrial and digital design within one team is unique in Spain.

Do you have experience with complex B2B products?

Yes. The majority of our projects are B2B or have a significant B2B component. We have designed industrial management platforms, operator control tools for transport, remote monitoring systems and productivity software for regulated sectors such as healthcare and logistics. We understand the difference between consumer UX and professional UX, and how to design for both when the product demands it.

Digital product design agency, from idea to market