Product and Portfolio Strategy Agency

We design coherent, scalable product portfolios aligned with business, brand, and user.

Portfolio strategy is the key pillar for meaningful innovation. It’s not about adding more SKUs, but about building a clear, profitable range that’s ready to evolve with the market. At Lucid_, we help define which products to launch, when, and why: connecting design, sustainability, and return on investment.

Services We Offer

1000-Day Plan

A mid-term vision to structure and evolve your product offering.

Portfolio Audit

Performance analysis, overlap detection, gap identification, and feasibility assessment.

Product Architecture

Definition of roles, categories, segments, and levels of innovation.

Product Roadmap

Timely planning aligned with business, technology, and manufacturing.

Strategic Segmentation

By users, channels, markets, or pricing.

Development Prioritization

Decision-making criteria based on impact, CAPEX, and technical complexity.

Portfolio Governance Models

Tools to keep strategy active and up to date.

A good product strategy doesn’t launch more, it launches better.

A clear system that organizes your current range and guides future decisions. It includes portfolio architecture, strategic segmentation, and a realistic roadmap connecting design, user, business, and sustainability.

Techniques We Use

Strategic Portfolio Matrix
Sector Benchmarking and Competitive Analysis
User Experience and Value Mapping
Profitability and Forecasting Models (CAPEX/OPEX)
Cross-Departmental Co-Creation Workshops
Definition of Taxonomies and Visual Range Systems
Modular Methodology for Scaling Product Families

What We Achieve

Greater internal clarity to prioritize developments and reduce complexity
Alignment of innovation with business and brand objectives
Reduction of duplicates and unprofitable SKUs
Improved margins by focusing resources on high-return product lines
More sustainable and coherent portfolios, ready to scale

Why work with Lucid_?

Because we combine strategic vision with real-world design and industry expertise. We don’t just help you decide what to launch: we help you launch it right, at the right time, and with the right impact. We integrate with your teams to build a clear, shared, and sustainable decision-making system. And most importantly, because we work to ensure every new product makes sense as part of the bigger picture.

Let’s start a conversation

We are open to innovation and human-focused industrial design commissions and creative collaborations.

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Unique, sustainable design experiences for people, not users.

Industrial & Professional Equipment

Consumer Products

Industrial Design

Adi-Fad

We designed a trophy with a light of its own

Professional coffee machine for Crem: precise technical design with optimized sensory experience.

Professional coffee machine for Crem: precise technical design with optimized sensory experience.

Crem

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Urban equipment for YUP: industrial scooter rack design.

Urban equipment for YUP: industrial scooter rack design.

YUP

Organizing the urban landscape through micromobility equipment

Person using Zuvo’s advanced locking system with integrated smart technology.

Person using Zuvo’s advanced locking system with integrated smart technology.

Zuvo

Insights to revolutionize the locking systems market in China

Bicycle device with 5G visualization for i2CAT: immersive industrial design and digital innovation.

Bicycle device with 5G visualization for i2CAT: immersive industrial design and digital innovation.

i2CAT

A memorable 5G technology concept for MWC 2019

Smart lock for Wallner: contemporary design with advanced security and sustainable approach.

Smart lock for Wallner: contemporary design with advanced security and sustainable approach.

Wallner

A smart lock with its own visual identity and technology

Folding stool for Vigar: award-winning product design with visual identity and innovative aesthetics.

Folding stool for Vigar: award-winning product design with visual identity and innovative aesthetics.

Vigar

We designed a unique Visual Brand Language and became an Amazon Best Seller

Water softener for Viessmann: home integration with discreet strategic design and advanced technical functionality.

Water softener for Viessmann: home integration with discreet strategic design and advanced technical functionality.

Viessmann

Una familia de descalcificadores que luce discretamente en cualquier espacio

Tropicfeel Shell

A unique, distinctive, and versatile backpack that won a Red Dot Best of The Best

Person with Nest backpack for Tropicfeel: product development with modular functionality for daily use.

Person with Nest backpack for Tropicfeel: product development with modular functionality for daily use.

Tropicfeel Nest

The everyday backpack for adventurers

Person using Tragl translation device: AI-powered global communication solution with accessible and functional design.

Person using Tragl translation device: AI-powered global communication solution with accessible and functional design.

Tragl

AI-powered simultaneous translation that removes barriers

Smartwatches for Telefónica: inclusive design with IoT technology and senior-centered experience.

Smartwatches for Telefónica: inclusive design with IoT technology and senior-centered experience.

Telefónica

Telefónica's smartwatch for elderly dependents

Taurus Mycook Next

The kitchen robot that competes with the biggest names in the market

Hairdryer for Taurus: industrial design with competitive differentiation in retail and premium user experience.

Hairdryer for Taurus: industrial design with competitive differentiation in retail and premium user experience.

Taurus Lyss 2300 Ionic

A best-seller in one of the most competitive markets in the world

Beach sharing app for Sloowy: UX/UI experience with innovative digital design.

Beach sharing app for Sloowy: UX/UI experience with innovative digital design.

Sloowy

We designed the global experience for Spain’s first beach-sharing app

Keyboard for Silver HT: industrial design with enhanced tactile experience and strategic repositioning.

Keyboard for Silver HT: industrial design with enhanced tactile experience and strategic repositioning.

Silver HT

A new keyboard family to boost the company’s sales

Basket and trolley for Shopping Basket: industrial design with innovative functionality and integrated branding.

Basket and trolley for Shopping Basket: industrial design with innovative functionality and integrated branding.

Shopping Basket

We revolutionized the shopping experience with branding and product design

Modular IoT controllers for Pickdata: product design with strategic innovation and technical adaptability.

Modular IoT controllers for Pickdata: product design with strategic innovation and technical adaptability.

Circutor

An award-winning modular and versatile IoT solution

Orange

The router you would never hide

Industrial product for solar panel control for PVH: design strategy with triple impact and innovation.

Industrial product for solar panel control for PVH: design strategy with triple impact and innovation.

PVH

DBOX5, from an industrial box to a triple-impact design

Flat bottle in the forest for It’s Logic: sustainable industrial design with IoT technology and enhanced usability.

Flat bottle in the forest for It’s Logic: sustainable industrial design with IoT technology and enhanced usability.

It's Logic

Excellent usability in the first flat bottle on the market

Packaging for Haier: health and wellness-centered strategy with deep cultural insights.

Packaging for Haier: health and wellness-centered strategy with deep cultural insights.

Haier

We revealed new lifestyle trends in Chinese households

Urban products for Espora: industrial design with sustainability strategy and urban biodiversity.

Urban products for Espora: industrial design with sustainability strategy and urban biodiversity.

Espora

A design to spread green spaces in cities

Comas

Strategic design that transforms businesses and consolidates leadership

Heating system for Comtec: phygital design with remote control and sustainable technology.

Heating system for Comtec: phygital design with remote control and sustainable technology.

Comtec

An intelligent heating system configurable 100% remotely

Urban vertical garden for CitySens: ecological design with sustainable innovation and international recognition.

Urban vertical garden for CitySens: ecological design with sustainable innovation and international recognition.

CitySens

A generation of unique, eco-friendly, and internationally recognized products

Circontrol

An electric vehicle charger with a unique design language in the industry

Circulr

We revolutionized the user experience in the Smart Audio Wearables sector

Young man cooking with BRA utensils: focus on new generations and innovation in digital cooking experiences.

Young man cooking with BRA utensils: focus on new generations and innovation in digital cooking experiences.

BRA Estrategia

The kitchen for the new generations

Bellota

We added value to ancestral tools and created a solid VBL

Switch for Fontini: premium industrial design with accessible innovation and elegant user experience.

Switch for Fontini: premium industrial design with accessible innovation and elegant user experience.

Fontini

A product with a premium aesthetic accessible to everyone

Cooking pan for BRA: industrial design with functional innovation and modern consumer strategy.

Cooking pan for BRA: industrial design with functional innovation and modern consumer strategy.

BRA

We designed the Enjoy collection for BRA Efficient and a new family of products

Backpack for Barner Valley: award-winning industrial product design with functionality for digital nomads.

Backpack for Barner Valley: award-winning industrial product design with functionality for digital nomads.

Barner Valley

The backpack for digital nomads that won a Red Dot