Service and Experience Design Agency

We design useful, memorable interactions that connect people, brands, and processes.

A Holistic View of Function and Emotion

At Lucid_, we approach service design and experience design as two sides of the same coin.

On one hand, we structure efficient, clear, and seamless processes. On the other, we create emotional impact and sensory connection.
The result: complete, coherent experiences that build loyalty, differentiate your brand, and create real value.

Service Design

Human-Centered Service Design Agency

We design end-to-end services—from current-state analysis to the implementation of optimized workflows. We apply methodologies like service blueprints, customer journey mapping, and co-creation to ensure efficiency, usability, and satisfaction.

What’s included

Service diagnosis and redesign

Omnichannel journey design

Operational process documentation

Service prototyping and field testing

Internal team training in service culture

Typical examples

Digital services, customer support processes, booking platforms, onboarding flows, or tech support systems.

Experience Design

Agency for Memorable, Multisensory Experience Design

We design experiences starting from emotion. We create environments, rituals, and interactions that stimulate the senses and reinforce brand identity. We specialize in 360° experiences and phygital space design that merges the physical and digital worlds.

What’s included

Sensory design (scent, lighting, sound, materials)

Storytelling applied to space or interaction

Brand spaces and flagship stores

Experiential activations

Digital experience design aligned with the physical environment

Why Lucid_?

Because we don’t improvise. We combine strategy, research, service design, and aesthetic sensitivity to create experiences that work—and are remembered.

Let’s start a conversation

We are open to innovation and human-focused industrial design commissions and creative collaborations.
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Unique, sustainable design experiences for people, not users.