Strategic Innovation Agency

What is Strategic Innovation and why do you need it?

Strategic Innovation is Lúcid_’s dedicated area focused on data-driven innovation and solution design through research, analysis, and business insight. It’s a multidisciplinary approach that allows companies to better understand their context, identify innovation opportunities, and define how a company, product, service, or value proposition should evolve.This approach is essential for organizations aiming to transform their business model, launch new initiatives, design products or services from scratch, or enhance the customer experience they deliver.
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Using tools such as strategic design, research, ideation, and planning, we help our clients make smarter, more feasible, and sustainable decisions.

Strategic Innovation Services

At Lúcid_, we apply a methodology that connects strategic thinking with action.Here are the key sub-services within our innovation consulting offering:Desde Lucid_ trabajamos con una metodología que conecta el pensamiento estratégico con la acción. Estos son los principales subservicios que componen nuestra oferta de consultoría en innovación:

Strategic and User Research

We analyze markets, study user behaviors, and identify real opportunities for innovation.

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Opportunity Mapping & Ideation Workshops

Strategic workshops to activate teams, co-create solutions, and prioritize ideas with business potential.

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Circularity and Sustainability Assessment

We identify environmental and social impacts, and define strategies to embed them within the business model.

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Design Strategy

We define principles, systems, and roadmaps that ensure visual, functional, and narrative coherence across all levels.

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Service & Experience Design

We design efficient services and memorable experiences aligned with business objectives.

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Business Model Design

We create or redesign business models that are viable, sustainable, and adapted to new consumer dynamics.

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Why launch a Strategic Innovation project?

Business model transformation
Product or service portfolio diversification
Creation of innovation units or new verticals
Development of new strategic lines
Launch of digital products or complex services
Customer experience (CX) review
Product and service redesign
Create circularity and sustainability KPIs
Align impact, innovation, and competitiveness

Why work with Lúcid_ on Strategic Innovation?

Because we combine analytical capabilities, business vision, user-centered design, and agile execution.
Our multidisciplinary team brings experience across industries such as healthcare, consumer goods, mobility, tourism, technology, and sustainability. We offer end-to-end support from strategic and user research to circularity assessments and co-creation workshops.

Our processes are designed to reduce uncertainty, align stakeholders, and deliver actionable outcomes — always focused on creating real, measurable impact.

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