Design Strategy

We build coherent, scalable design systems aligned with your business purpose.

We apply strategy across industrial design, digital design, service design, and spatial design—ensuring consistency, impact, and a seamless experience for users, teams, and brands.

What is a design strategy and why is it essential?

A solid design strategy enables you to make coherent decisions at every stage of product, service, or experience development—ensuring alignment with user needs, business objectives, and brand identity.

At Lucid_, as a design strategy agency, we connect three key dimensions:

  • The strategic vision of the business
  • A deep understanding of users
  • Aesthetic and functional consistency across the design

Design strategy is not just about “how things should look.” It’s about how and why they should work, what they communicate, and the impact they generate.

Services we offer

1000-Day Plan – long-term strategic vision and roadmap

Circular design strategies applied from the conceptual phase

New Product Development (NPD) planning

Portfolio architecture and implementation guidelines

When should you apply a design strategy?

This service is essential when:

  • You are launching a new product, service, or business line
  • You need to scale or diversify while maintaining visual and functional coherence
  • You want to reposition your brand through experience and design
  • You are aligning cross-functional teams, departments, or suppliers
  • Your current design no longer reflects your values or future vision

In all these scenarios, a clear design strategy ensures consistency, scalability, recognition, and efficiency.

What do we deliver?

  • A clear framework to design with coherence and efficiency
  • Time savings and reduced rework across teams
  • Visual, narrative, and functional consistency
  • Shared tools to scale products and services
  • Smoother collaboration with suppliers, agencies, and developers

Why develop your design strategy with Lucid_?

Because we don’t start with aesthetics—we start with purpose. We are a strategic design agency that understands business, innovation, users, and systems. We combine strategic vision with creative sensitivity, and we’re experts at facilitating complex conversations across diverse teams.

We help you build a solid foundation from which to scale your design with coherence, impact, and meaning.

Let’s start a conversation

We are open to innovation and human-focused industrial design commissions and creative collaborations.
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Unique, sustainable design experiences for people, not users.