Strategic research consulting for designing innovative products and services

Strategic research allows us to understand market context, identify emerging dynamics, analyze competitors, and spot structural tensions that can be turned into opportunities. We provide a holistic perspective, looking beyond the user to explore the cultural, technological, social, or regulatory forces shaping the system.

User research places the focus on those who will use, experience, or consume a solution. From conscious and unconscious needs to emotions, habits, and expectations—our approach combines qualitative and quantitative methods to generate deep, actionable insight.

Techniques we use:

• In-depth interviews and contextual ethnography
• Concept and prototype testing (digital or physical)
• Co-creation workshops with users or internal teams
• Online surveys and quantitative analysis
• Segmentation and user persona/archetype development

¿Qué conseguimos?

• Identify key insights to design relevant products and services
• Understand what different user profiles truly value
• Validate hypotheses before investing in development
• Minimize friction across the user experience
• Guide decision-making with a customer-centric lens

Because we’re more than just a research agency—we’re your strategic partner.We combine data, empathy, and business vision to bring clarity in times of uncertainty. Our methodology is grounded in purpose, sustainability, and real innovation.