The backpack for digital nomads that won a Red Dot
CHALLENGE
CHALLENGE
Combining design and multiple functionalities without compromising an iconic aesthetic
The backpack designed for Barner Brand had to fulfill the purpose of its two founders: integrating as many functionalities as a digital nomad might need in a single day
PROCESS
Collaboration with Barner for a personal, functional, and distinctive design
To tackle the challenge, Lúcid’s team of researchers and designers spent weeks immersing themselves in the homes of target users. This deep dive allowed us to identify more than 10 opportunity vectors and characterize the new generation of cooks, their attitudes toward cooking, and their approach to food.
RESULT
Design awards recognizing a unique backpack for a demanding target audience
The result of this work is a "do-it-all" backpack, which has won a Red Dot Design Award and has been shortlisted for the Premis Delta of ADI-FAD.
