BRA

We designed the Enjoy collection for BRA Efficient and a new family of products

CHALLENGE

Two projects, two opposing challenges

Developing diverse projects for BRA, each with different objectives: designing the Enjoy thermal collection for BRA Efficient and creating Nordik, a Scandinavian-inspired product line to differentiate from the rest of the company’s offerings

PROCESS

Design of the Enjoy family and creation of the Nordik line

RESULT

Two products designed for different portfolio strategies

For the Enjoy line of BRA Efficient, we designed four liquid thermoses and three solid food containers, each with its own accessories. The Nordik handle design led to the creation of a completely distinct product collection, differentiating itself from the company’s existing catalog.

Industrial Design

Experience

Retail

Industrial & Professional Equipment

METHODOLOGY

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CAPABILITIES

Conceptual design
Industrial design and engineering
Design for manufacturing
Market research
User research

ACHIEVEMENTS

2 projects, one brand Two distinct projects for a top-selling brand.
New design language With Nordik, we developed a new design language to reach new audiences.
Design that becomes a brand The Enjoy collection materialized into a new product line that created a brand within the

Enjoy collection by BRA Efficient consists of 4 thermoses for liquids and 3 for solids.