We revealed new lifestyle trends in Chinese households
CHALLENGE
CHALLENGE
Detecting innovation opportunities through immersion in a culture undergoing change
Gaining a deep understanding of home culture in a specific country to develop an opportunity map based on users' habits, expectations, and challenges
PROCESS
Ethnography, insight analysis, and disruptive design proposals
This project involved multiple teams working in parallel—while the brand design was being developed, the conceptual design of the physical product was also taking shape. Throughout the engineering phase, we maintained the high acoustic quality standards certified by SoundHubDenmark.
RESULT
Proposal of 20 innovation opportunity areas and three disruptive concepts
We generated the valuable opportunity for the brand to explore 20 innovation areas, three of which were further developed into conceptual product proposals.
