Shopping Basket

We revolutionized the shopping experience with branding and product design

CHALLENGE

Uncovering the true purpose of the company to help build a solid strategy

Defining the company's new positioning as the foundation for structuring its future portfolio, aligning it with consumer aspirations and retail industry trends.

PROCESS

Identifying technical criteria and differentiation opportunities to enhance the shopping experience

RESULT

A new product range and a solid repositioning for a forward-thinking brand

We established a new brand identity, consistently reflected in SB’s new product range, designed by Lúcid. This positions the company as one that actively listens to consumers and puts them at the center of its decisions.

Industrial Design

Experience

Retail

Industrial & Professional Equipment

METHODOLOGY

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CAPABILITIES

Conceptual design
Industrial design and engineering
Design for manufacturing
Manufacturing management

ACHIEVEMENTS

Consistent brand‍ Established through a Visual Brand Language (VBL).
360º collaboration‍ Integration of branding, industrial design, and engineering.
4 new products‍ Pioneering the next generation of baskets and carts.
Product niche‍ Identified to structure the new portfolio.
Hypersensitive products‍ Designed with an enhanced shopping experience in mind.

The new products maintain brand consistency through VBL, are industrially optimized, and are highly sensitive to the consumer’s shopping experience.