Sustainability

Ecoembes

We designed the new recycling experience in Spain
CHALLENGE

CHALLENGE
Validating and testing the company’s technological solutions
Ecoembes, Spain’s leading recycling company, partnered with Lúcid to conduct user validation and testing for various technologies and solutions developed by engineering teams
PROCESS
Evaluating and validating usability to create an optimal user experience
RESULT
A journey map designed to encourage recycling habits at home
We designed a journey map that allows Ecoembes’ development team to create an easy and intuitive user interaction while achieving its goal of promoting recycling in Spanish households.
Strategy
Strategy
Experience
Retail
Industrial & Professional Equipment
Healthcare
Mobility
Consumer Products
Tech & IoT
Sustainability
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METHODOLOGY

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CAPABILITIES
  • Industrial design and engineering
  • Conceptual design
  • Design for manufacturing
  • Market research
  • User research
  • Sustainability and circularity
ACHIEVEMENTS
  • Validation and testing Conducted on 4 technologies.
  • Ethnographic research Users aged 18 to 60+ across Spain.
  • +30 end users In-depth interviews covering a wide user range.
  • 5 focus groups Creative facilitation to generate insights.
  • Happy path Creation of a user storyboard for the happy path.

LET'S WORK TO _LET'S WORK TO _LET'S WORK TO _LET'S WORK TO _

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We are open to innovation and human-focused industrial design commissions and creative collaborations.
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CONTINUE EXPLORING
Product design for Ecoembes recycling system: sustainable industrial design with optimized citizen interaction.
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Product design for Ecoembes recycling system: sustainable industrial design with optimized citizen interaction.
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Ecoembes

We designed the new recycling experience in Spain

Interior of concept store for Casa ISDIN: retail experience with physical and digital integration.
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Interior of concept store for Casa ISDIN: retail experience with physical and digital integration.
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ISDIN

Designing the experience for the brand’s first concept store

Awards
People in workshop for BSH: experience design with innovation in sustainable food and connected technology.
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People in workshop for BSH: experience design with innovation in sustainable food and connected technology.
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BSH

A new technology for a new food paradigm

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