A sensory brand experience for ISDIN

ISDIN decided to open its first concept store in the world in Barcelona, an 800 m² space on Passeig de Gracia. This new space represents the company's leap to B2C and aims to create a lively, memorable, and sustainable retail experience, 100% connected with its target audience and able to speak with its own voice. To achieve this, Lúcid assembled a customer-centric design and innovation team to research and extract consumer insights and conceptualize a new experiential universe that reflects the essence of the brand, the business strategy, and the aspirations of ISDIN Lovers.

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Deep dive and trends

To conceptualize and shape the brand's first concept store, we undertook a qualitative research stage that allowed us to delve into the deepest and most intangible aspects of ISDIN lovers. Thus, we discovered their aspirations, taboos, unresolved needs, motivations, trends and consumption patterns. This information was key to identify the project's design levers and begin to propose an experience 100% aligned with the company's target.

Strategic workshop

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Ideación de la experiencia

Gracias a un profundo conocimiento del target y gracias a todos los retos creados con el equipo de ISDIN, diseñamos todos los conceptos que darían sentido al espacio y diseñando todas aquellas experiencias y sucesos que permitirían a la marca conectar verdaderamente con los Isdin Lovers.

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Diseño del espacio y todos sus elementos

Una vez estaba claro todo lo que tenía que suceder en esta experiencia, entró en juego el equipo de La Granja que con su sensibilidad y creatividad se encargó de dar forma física a un espacio que tenía altas exigencias. Desde Lúcid se diseñaron y desarrollaron todos los contenidos digitales de esta experiencia, junto con todos los elementos de interacción de la ti

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We’d love to hear about your project

At Lucid_, we take on commissions that align with our innovative, creative, and human-centered philosophy. We thrive on challenges that demand imagination, technical expertise, and meaningful collaborations to help shape a better future.

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ISDIN

An experiential, phygital brand space where meaningful technology lets you live, touch, and breathe the brand.

We interpret the intangible aspects of the brand and its consumers to express them in an evolving retail experience.

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