BSH Hausgeräte GmbH is the leading company in the household appliances sector in Spain and Europe. It has developed a new technology to solve one of the biggest challenges in consumers' kitchens. BSH relies on Lúcid to validate the prototypes of a new product that incorporates this technology with users throughout Europe.
Lúcid proposes an agile validation methodology in 4 weeks, interviewing and working with users from UK, France, Germany and Spain. To achieve this, a team of 4 researchers conducted interviews and application test sessions with 60 potential users simultaneously to finally analyze the results and identify behavioral patterns, profile segmentation, areas for improvement, define the happy & unhappy path of use and a 3-phase launch roadmap.
We carried out the project in record time, interviewing more than 60 users in 4 countries, obtaining the guidelines that guide the next steps of the company
We define the validation objectives and characteristics of the market and the target sample to determine a study plan that includes profiling and screening of study participants, questionnaires for interviews and flow testing of the mobile application. We conduct the interviews during 2 weeks in 4 European cities, with 15 users in each city. During the following 2 weeks, we analyze the information and identified matching behavior patterns in the 4 cities, allowing us to establish 3 attitudinal profiles that show different sensitivity to the product and the value proposition, and with this we created a launch hypothesis. The technique used makes it possible for BSH to create a scaled launch plan to attack the most predisposed and considered “innovative” users in the early stages, thus shortening the time to market and reducing the risks of technological “chasm”.
Despite the short time frame, the team elaborates high-value visuals for the development of the next technology iterations. The results of the project include Do's and Don'ts of functionalities and flow of use of a new technological product with an end user; psychographic segmentation of the target audience; recommendation of functions and use of the final solution; mobile application test and a product launch roadmap in 3 phases.
To users identified as potential users
Interviews in the UK, Germany, France and Spain
Video and audio recording
With 4 researchers at the same time
Project carried out in record time