It's Logic

Uniting circular economy and design for an honest and attractive product

It's Logic is a Spanish start-up that has the mission of creating products that contribute to achieving more responsible habits in the day-to-day life of its users. With the purpose of combining circular product design and creativity, It's Logic begins its adventure with the launch of the first flat aluminum bottle.



Create a generation of attractive, functional and honest products for a more sustainable life

It's Logic finds in Lúcid the partner with which to develop its new brand, design its first product and, finally, launch a crowdfunding campaign to be able to raise the necessary funds to cover the costs of manufacturing the bottle. With our multidisciplinary team, we lead the entire process, always maintaining close communication with the founders of the start-up.

Aceleramos la start-up para que en menos de un año esté en el mercado con un producto de éxito


Design based on excellent usability, the differentiation of this iconic bottle

The It's Logic project requires activating all our areas: research, strategy, design, engineering, branding and communication. We start by researching and analyzing users to discover their needs and how we can improve their daily life with the new product. Good design based on excellent usability is what makes this iconic bottle different.

For they part, the engineering team is immersed in a research process of materials and production processes that allow the product to be manufactured reducing the carbon footprint and based on circular design. Finally, the branding and communication team is in charge of designing the new brand and leading the product launch through the crowdfunding platform Indiegogo. This launch successfully validates the product and exceeds the financial target set by more than 900%.



Market launch of a company with a soul and its flagship product

The end result of all this process is a completely different product from what the market had seen so far. A product that makes this project unique, involving all our work teams to accelerate the start-up and make it a reality in less than a year. With this first product, It's Logic has presented its mission and ambition, making itself known to the world.

+900% de recaudación

Supera de largo las expectativas en Indiegogo

Diseño exclusivo

Una botella de aluminio plana única en el mercado


Botella de take away sin ninguna pieza de plástico

Funda vegana

Diseño de fundas de piel veganas para las botellas

Economía circular

Incorporación de criterios de economía sostenible

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